No Way to Live — Endangered Species Poster

Concept

This WWF poster addresses the impact of climate change on koalas, an endangered species threatened by habitat destruction and rising temperatures. The design creates a symbolic visual representation merging the koala with the cause of their decline.

Design Approach

The central image features a koala icon with a cooling tower integrated between its legs, creating a unified symbol that connects the species to industrial climate change. Smoke rising from the tower visually demonstrates the environmental damage affecting koala populations. The poster's environment is rendered with curling burnt trees and a gradient that evokes dryness and smog, emphasizing the harsh reality of their degraded habitat. The tagline "No Way to Live" reinforces the urgency of the crisis.

Result

The poster successfully communicates the relationship between climate change and species extinction through symbolic imagery. By merging the koala and cooling tower into a single icon, the design creates a memorable visual that directly ties environmental destruction to wildlife impact, supporting WWF's conservation message.