[ ← All work ] Case study No. 10 Poster Design · 2026

Historical Poster Styles

A nine-poster series exploring historical design movements through distinct approaches to typography, color, collage, grids, and composition.

Deliverables
Nine posters, thumbnail studies
01 — The storyHistorical Poster Styles
Overview

This series examines how historical graphic design movements use visual structure to communicate ideas. Each poster responds to a different style or reference, using its typographic and compositional principles to shape a contemporary interpretation.

The goal was not simply to imitate historical aesthetics, but to understand how the choices behind each style affect the way a message is communicated.

Deliverables
  • Research into historical design movements
  • Visual analysis and reference collection
  • Thumbnail sketches and composition studies
  • Nine poster designs
  • Written reflections on design decisions
02 — Research & SketchesHistorical Poster Styles

Reading the originals

For each poster I started with the real thing: a Dada photomontage, a Stenberg brothers poster built on concentric circles, and mid-century book covers made from blocks of flat color and cut paper shapes. I looked at how each one uses type, color and structure to make its point, then chose what to borrow.

Research references for the poster series.
Fig. 01 — Historical references.

Thumbnails first

Before any final art, I filled sheets with small black-and-white thumbnails to test where type and image would sit. Some are already close to the finished posters, like Harvest, and a later sheet starts bringing in red.

Thumbnail sketches and early poster studies.
Fig. 02 — Thumbnails.
03 — ConceptHistorical Poster Styles

Concept development

Concept development for the poster series.
Fig. 03 — Concept
04 — Final designHistorical Poster Styles

I wasn't trying to recreate the originals. A copy of a Stenberg poster is just a Stenberg poster. For each one I took the structure, like the grid, the spiral or the cut-up type, and applied it to a subject from now, like Midsommar or Mexican Gothic. The nine posters share almost nothing on purpose, so each movement's actual moves stay visible.

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