Case Study · Design · 2025
Snack Packaging
This rebrand reimagines Insane Grain, a health snack brand whose existing packaging didn't capture the energy and boldness of its name. The goal was to create packaging that appeals to younger, trend-conscious audiences while communicating the brand's commitment to health through sorghum and gut health benefits.
Brief
Project Brief
This project begins with a compact design brief that frames the audience, the visual problem, and the mood the final system should carry.
This rebrand reimagines Insane Grain, a health snack brand whose existing packaging didn't capture the energy and boldness of its name. The goal was to create packaging that appeals to younger, trend-conscious audiences while communicating the brand's commitment to health through sorghum and gut health benefits.
Research
Research
Research gathers references, tone, and context, translating outside cues into a clearer visual direction for the project.
Sketches
Sketches and Early Iterations
Early iterations trace the movement from rough marks to more deliberate structure, revealing what to keep and what to refine.
Concept
Concept Development
Concept development pulls the strongest signals together into a single direction with a more resolved mood and composition.
Details
Details and Application
Details and application place the system into its final setting, where scale, texture, and presentation give the work its finish.
Application 1 placeholder
Add an application, mockup, or detail image here.
Application 2 placeholder
Add a supporting square application image here.
Application 3 placeholder
Add a supporting square application image here.
Application 4 placeholder
Add a supporting square application image here.
Application 5 placeholder
Add a supporting square application image here.