Typographic Interpretation

Concept

This project visualizes the word "HUNCH" as a psychological process—the moment of instinctive realization before conscious understanding. The goal was to translate the feeling of deductive reasoning into visual form through word-as-concept design.

Design Approach

Inspired by detective logic boards, the design scatters clues across a grid, connecting them with lines to form visual tension and investigative pathways. Each letter functions as part of a larger mental map, suggesting the process of piecing together fragmented information. The slab serif font and structured base provide grounding while the chaotic spread of evidence above creates psychological unease. The composition balances order with intuitive disorder, reflecting how hunches emerge from pattern recognition within chaos.

Result

The final design evokes psychological deduction through typographic storytelling. By treating letters as investigative elements, the composition turns typography into a visual metaphor for internal realization and instinctive knowing.