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Case Study · Design · 2025
Static + Animated Logotype
Threads is a contemporary clothing retail brand targeting young, fashion conscious shoppers and local trendsetters. Rather than treating the name as purely metaphorical, the concept centers on the physical behavior of thread itself, how it loops, pulls, overlaps, and binds garments together.
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Brief
Project Brief
This project begins with a compact design brief that frames the audience, the visual problem, and the mood the final system should carry.
Threads is a contemporary clothing retail brand targeting young, fashion conscious shoppers and local trendsetters. Rather than treating the name as purely metaphorical, the concept centers on the physical behavior of thread itself, how it loops, pulls, overlaps, and binds garments together.
Research
Research
Research gathers references, tone, and context, translating outside cues into a clearer visual direction for the project.
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Sketches
Sketches and Early Iterations
Early iterations trace the movement from rough marks to more deliberate structure, revealing what to keep and what to refine.
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Concept
Concept Development
Concept development pulls the strongest signals together into a single direction with a more resolved mood and composition.
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Details
Details and Application
Details and application place the system into its final setting, where scale, texture, and presentation give the work its finish.
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