[ ← All work ] Case study No. 03 Identity · 2026

City Reliquary

An identity for a community museum of everyday objects, built on a negative-space CR mark.

Deliverables: CR mark, identity system, posters, signage

01 — The storyCity Reliquary

The brief

City Reliquary is a community museum in New York City for everyday artifacts and the stories they hold. The identity had to make ordinary objects feel worth keeping.

The idea

A compact CR mark built from negative space, as the anchor for a system that stretches across posters, signage and promotional pieces.

The result

One recognizable mark, flexible enough to move between formats without losing its voice.

02 — ResearchCity Reliquary

Objects worth keeping.

City Reliquary collects everyday artifacts and the stories attached to them. I started by looking at the objects, signs and handmade ephemera the museum is built around.

Research and references for the City Reliquary identity. — Fig. 01 — Research.

03 — SketchesCity Reliquary

Finding the mark.

I sketched the C and R together until they shared one shape, with the negative space doing the work of the second letter.

Sketches of the City Reliquary CR mark. — Fig. 02 — Mark sketches.

04 — FinalCity Reliquary

Fig. 03 — The identity system.

05 — In useCity Reliquary

City Reliquary identity mockup 1. — Fig. 04

City Reliquary identity mockup 2. — Fig. 05

City Reliquary identity mockup 3. — Fig. 06

Objects worth keeping.

Finding the mark.

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